The Destination For All Things Rare Whisky

Drink, Collect, Invest - Enjoy

Rare Whisky 101 Consultancy

RW101 also offers consultancy services in the following areas:

Rare Whisky Consultancy

As the Rare Whisky landscape changes and consumer (drinker, collector, investor) habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to focus their valuable and increasingly limited resources.

Rare Whisky 101 has a unique and deep insight into the rare whisky market and consumer. Using this knowldge and expertise RW 101 brand consultants (RW101BC) will develop a brand plan or brand blueprint that will drive the Rare Whisky brand strategy, both internally and externally for your Rare Whisky offer. This holistic approach will address all key elements of the brand – and its NPD release plan - from the copy used in recruitment advertising, the release volumes, pricing and packaging through to launch, PR and activation plans.

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Distillery Design

There has been an explosion in the craft distilling sector with numerous individuals, businesses and entrepreneurs looking to design, build, commission and run their own distilleries. Critical to the success of these ventures is an understanding of the long term vision for the brand.  What will make it differentiated yet still relevant to those super premium consumers who crave innovation, quality and uniqueness in a very cluttered brown spirits sector?

RW101 can help in the development of your thinking, the understanding of your ambitions, the design and development of a distillery fit for purpose, flexible and optimised to deliver the spirit you desire in a high quality yet cost effective way.

We are well connected with a bespoke engineering supplier and can develop a distillery to suit every requirement and most budgets. Our maturation understanding allied to our wood sourcing contacts can ensure we design a profile to match the most exacting of requirements. We can design, source, negotiate, commission, recruit key staff and optimise the running of your facility.

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Distillery Visitors Centre Design & Development

The very heartbeat of each and every single malt is its spiritual home – the distillery.  Brand advocates make a pilgrimage to the home of their favourite spirits and this is particularly so in single malt.

Does your brand home tell a coherent, inspiring and evocative story?  In words, pictures, sounds, smells and deliver a multi sensory experience that cements, in a consumers mind, why you are their favourite? If not, you are missing a trick. Each visitor to a distillery has self selected themselves as brand advocates who typically want a rich and immersive experience and a trophy to take home.

Help us, help you and deliver a surprisingly powerful enhancement to your marketing communications plans to an audience who is captive for anything from 30 to 180 minutes.  Very few marketers get the opportunity of this rich opportunity. Using our insights gained at Macallan, Dalmore, Highland Park, Balvenie and Glenfiddich in addition to regular competitor reviews across the length and breath of Scotland, we are well positioned to offer consultancy in this arena.

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Brand Activation

Being highly visible in a cluttered bar environment and recommended at the point of purchase by bartenders in the on-trade is critical to success for all brands and, in particular, for Rare Whisky. Brilliant activation, in the right "lighthouse" bar will generate valuable word-of-mouth advocacy, communicate your brand message, invite trial and drive rate-of-sale.

Most spirits (gin, vodka and bourbon) lend themselves perfectly to a mixology - cocktail or signature serve - approach. However, for single malt scotch whisky, and Rare Whisky in particular, a smarter, more tailored approach is required. A ceramic water jug isn’t enough. Nor a drip mat. Not even a listing on a menu!

RW101 can help to create a bespoke, differentiated and relevant concept for your brand which will engage bartenders, create in-bar theatre, be memorable and bring your key brand messages to life.

We work with a select group of some of the world’s best bartenders and together have developed bespoke solutions which are used in the best bars, hotels and restaurants in the world. If you want to bring your brand to life in a genuine, unique and memorable way let RW101 help.

Brokering Service

Our discreet whisky brokerage matches buyers and sellers. Collections are priced at current open market (UK auction) values.


Consultancy Service

Building a brand? Building a distillery? Our consultancy services could be just the thing to provide that competitive edge.